European cities meet each year to talk about ways to build better cities, in a festival that lasts two days, filled with creative encounters, workshops, masterclasses and activities around the city host. Our job consisted in creating the full graphic identity, to distribute and design the space, to create all collateral merchandising and communication campaign.

We developed a specific identity for the Lisboa festival, tailored to the spacial and communication needs. The logotype is inspired by the arched shapes of the venue, Pátio da Galé. All graphic elements take inspiration from Lisbon’s architecture: the color palette was taken from the colors of the Portuguese tiles, and the arch shape of the main logo is a minimalistic icon of the venue.

A full set of icons was designed: the main element is the closed arch shape, but the inside changes depending on the icon. Somewhere between abstract and figurative, each of them is indicative for something: meeting point, cafeteria area, restrooms, walk tour, breakout sessions, etc.

We also designed and animated a motion graphics video to encourage people to sign up to the festival and enjoy 2 days of sharing in Lisbon

Client: Urbact, Cecoforma
Concept, graphics and space: The Others
Date: September 2018