Fiorelli sales collatoral: Catalogue
This project mainly focused on conceptual design, crops and selection of campaign images, but it also was to create new and engaging format for product ranges to be displayed. The number of handbags per range varied, as a result new page layout solutions were sought.
Fiorelli Aw16 Catalogue. A bespoke printed material, utilising graphic design, dieline cutter creation and conceptual design.
Booklet finishes: Perfect Bound & Matt Lamination
CLIENT
TLG Brands, Fiorelli. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories.
OBJECTIVE
Brand Brand design Fiorelli catalogue for Aw16 collection. Conceptualise and design an engaging catalogue to showcase Aw16 collection to potential customers, retailers and collaborators.
TLG Brands, Fiorelli. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories.
OBJECTIVE
Brand Brand design Fiorelli catalogue for Aw16 collection. Conceptualise and design an engaging catalogue to showcase Aw16 collection to potential customers, retailers and collaborators.
THE IDEA
High end, premium photographic collateral to be shot capturing film noir themes. Develop a narrative through graphic design to create a diverse and premium printed material. Looking to maximise the visual standout of the product photography.
High end, premium photographic collateral to be shot capturing film noir themes. Develop a narrative through graphic design to create a diverse and premium printed material. Looking to maximise the visual standout of the product photography.
SOLUTION
Creating a catalogue to reveal core Fiorelli branding and marketing messaging.
Showcasing all products and indexing them in an easily navigable sale collateral.
