Bespoke press piece utilising concept design, die line cutter creation, art direction of product shoot, printing and finishes.
ESHOT - MARKETING COLLATORAL
Social Media
CLIENT
TLG Brands, Fiorelli and Well Being of Women. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories. Fiorelli handbags launched a capsule collection of handbags in collaboration with Wellbeing of Women to order to encourage awareness of cervical health within women.
OBJECTIVE
To create awareness of the charity collaboration and market The Wellbeing of Women Fiorelli capsule collection. Brand the logo for the collaboration and conceptulaise an innovative press piece and digital collateral for the collection to press and high street retailers.
TLG Brands, Fiorelli and Well Being of Women. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories. Fiorelli handbags launched a capsule collection of handbags in collaboration with Wellbeing of Women to order to encourage awareness of cervical health within women.
OBJECTIVE
To create awareness of the charity collaboration and market The Wellbeing of Women Fiorelli capsule collection. Brand the logo for the collaboration and conceptulaise an innovative press piece and digital collateral for the collection to press and high street retailers.
THE IDEA
High end, premium theme, create an interactive, engaging booklet for the campaign photography. Develop a narrative through graphic design to create awareness of the charity as well as product information.
High end, premium theme, create an interactive, engaging booklet for the campaign photography. Develop a narrative through graphic design to create awareness of the charity as well as product information.
For digital channels focus on the key female ambassadors and social media influencers.
SOLUTION
In order to encourage user engagement with this printed press piece the format is a multi faceted design. The booklet opens from left and right. The narrative can be read first on the left side and then the right or left and right simultaneously. The project involved working with the celebrity ambassadors featured in the press piece. The crops of the brand ambassadors needed to be considered to meet narrative requirements and to capture celebrity ambassadors expectations.
Consistent brand messaging across website, email marketing and social media.
