A new name and a new identity for Nature Favours
The new B2B-company, that trades biofruit half fabricates on the European market, came to our team and we gladly accepted their challenge: a new name and complete identity and branding.
We researched the existing market as well as Nature Favours and what struck us the most was the relationship and trust that the company has with its clients which is not that common in a B2B-world. Trust and believe. The philosophy behind the name highlights the values of trust and authenticity: nature knows best and only selects the best fruit. This breakthrough lead to the name Nature Favours with its tagline “Selected by nature”.
Our biggest inspirations were the materials that are used daily in the fruit industry. We created a modular exhibition stand based on fruit crates and fruit barrels.
To further clarify the process and bio-story we made illustrations that exhibit the craftsmanship and the expert approach of Nature Favour.
“Even though we only counted on Wisefools for the development of a new name and identity, it quickly became our communication partner. Mission accomplished.”
