Localize a brand
Brand's Introduction and Collection
Mind Map
Re Imagining of Logo
Here i have used original brand logo but made some changes by replacing O with a Flower taken from blue pottery. The pattern on Dolphin is also inspired by Blue pottery and colors used are Black, Dark Blue with represents water. The slogan used is " Dolfin live in water"
Arrangements for Product
The idea for arrangements is inspired by patterns of Blue pottery.I picked these patterns because of how they represent culture of Multan and how their colors relate to color of water.these patterns are for a pareo which is used to cover up swimsuits. by wearing pareo with these patterns a person can relate to beauty of Pakistan and can enjoy its colors.
Arrangement 1
In this arrangement i have used pen tool to draw flower like pattern and to create bubbly effect i have used circles which represents bubbles. The over all arrangement represents fish swimming under the sea. Blue flower like patterns are fish.
Arrangement 2
This arrangement is highly inspired by Pottery Pattern. I have used single Flower to create pattern and used dark stripes in correspond to blue flowers.
Arrangement 3
I have used same blue flower patterns as used above but with square rather than stripes. With the extensions of Square a whole arrangement is formed.
Arrangement 4
Arrangement 5
Arrangement 6
By changing the colors of each element it gives a check look arrangement.
Arrangement 7
By over lapping and use of different colors this arrangement is formed.
Sampling of arrangements
Arrangement Sample on Silk Fabric
Arrangement Sample on Velvet fabric
Arrangement Sample on Silk Fabric
Arrangement Sample on Polyester Fabric
Mapping on Final Product ( Pareo)
Mapping 1
Mapping 2
Mapping 3
Final Product:
