Challenge: Soybean seeds come from one place: the midwest. How does HBK, a small, southern company compete against the giants of the industry?

Solution: Most soybeans are designed for a midwestern climate; they're not always conducive to the heat and humidity of the south. HBK, on the other hand has developed their seeds to grow in their backyard. By claiming the south as HBK country, we were able to help build them a foothold to sustain and grow their business.