Love! SaveLoveGive was the cry coming down the Vivienne Tam Fall Fashion Show at Mercedes Benz NewYork's Fall Fashion Week 2013. To bring focus to Wireless Waste and Women's Empowerment fashion designer Vivienne Tam integrated a special piece into her collection. 

 

The integration focuses on the idea of "love" the Chinese Character AI which means love. Each of the 1000 attendees of the show recieved a red envelope signifying the tradition of "lucky money".

 

The Lucky Money inside was a limited edition 2013 "Year of the Snake" Trillion Dollar Bill. The billion dollar currency was a play on the concept of Money, Financial Crisis and represented the Wirless Waste that consumers throw away each year globally on over paying for cell phones. 

The collection is one of Vivienne's best, inspired by a post punk revolution. The "Love" SaveLoveGive dress  tote's, and t-shirts will be on display internationally with stops in Tokyo and China later this year and avaliable for sale in August. The successful collaboration Includes digital media, Social, Facebook and Pinterest posts.Through this successful calloboration we've driven over 180 million impressions in print and online connecting the "love" to the SaveLoveGive Campaign.

 

"LOVE" SaveLoveGIve