Movie Derivatives
——《2046》王家卫
Movie derivatives originate from movies, which can continue to bring continuous profits to film companies for a long time after the film is released. Movie derivatives refer to post-movie products derived from movies, all products that increase the downstream output value of the film industry except screen projection. It includes all kinds of toys, audio and video products, books, video games, souvenirs, stamps, clothing, posters and even theme parks. The concept of film derivatives originated from the United States, and has gone through decades of development in the foreign film market. However, the concept of "film derivatives" in China has been gradually known in recent decades.
The Characteristics of Domestic Existing Movie Derivatives
大量单纯的复制品，多为电影手办、复制粘贴电影图片或人物的明信片、杯子、海报、帆布包、T恤、钥匙链、抱枕、手机壳等物品。这些产品一致的特征就是缺乏创意、毫无设计感和产品本身带有其电影韵味的内在价值。
A large number of simple copies, mostly for the film hand-made, copy and paste film pictures or characters of postcards, cups, posters, canvas bags, T-shirts, key chains, pillows, mobile phone shells and other items. The consistent characteristics of these products are lack of creativity, no sense of design and the intrinsic value of the product itself with its film charm.
Movie color matching
Design concept: Film color matching is the basic component of film art, an important part of plastic language, and the soul and essence of the film. Film color language has visual aesthetic function: forming the beauty of painting in film movement; creating the beauty of artistic conception of film art; forming the overall aesthetic style of film. Secondly, the modelling function of color language is to use color language to depict characters and create typical images, to render the environment atmosphere, and to symbolize the meaning of color. Then is the emotional function of color in film works and the theme of color expression.
We want to make small accessories in our lives by using the color matching in different classic movies.
