Summary: Working with AccessTCA, we developed an exhibit environment that would entice the scientific customers to participate walk thru and explore the Waters brand. The visuals were intended to be abstract in nature for global distribution and production.
My Role:
- creative direction
- overall look and feel design
- key visual creative direction design
- user flow and experience
- web and social media creative
initial rendering of the booth for Management approval prior to production
3 photos above depict new Waters booth at "Pittcon" trade show March 2013
