Taking Charge: A Women's Summit
Brand identity, Marketing & Advertising Design
How can we create a more gender-balanced world?
The modern woman, in many ways, exists differently in our heads. Often though, it alludes to a version of perfection on who she must be, leading to a lot of definitive insecurities that undermines our strength and capabilities. This creates a need for a conversation that gives importance to women being able to recognize their power and using it to amplify their voices. CNN Philippines’ second Women’s Summit entitled, “Taking Charge: #BalanceforBetter” aims to celebrate women and their individualities, and to further deepen the dialogue on gender equality and empowerment.
The inspiration for the logo and the branding project in general, is based on these principles: Modern, Clean, Bold, Unique, Feminine, Elegance, Edgy. Color purple was used as the main color because it symbolizes justice and dignity.
It is also globally recognized as the color of women.
