branded retail environment
With thousands of stores across the country, Cricket Wireless utilizes authorized retailers to live out their brand presence.
In Chicago, one retailer has claimed a coveted State Street storefront, executing the brand in a unique way.
In Chicago, one retailer has claimed a coveted State Street storefront, executing the brand in a unique way.
I was part of the team that helped to create and build out full design kits specifically for this store and the regular refreshes.
Located at the corner of State & Randolph in Downtown Chicago.
Photography by Alissa Pagels-Minor
