The brief: create a brand and marketing campaign for an ultra-exclusive residential apartment building in a tightly held pocket
of Kew.
of Kew.
The Grounds of Kew presents locals with an opportunity to downsize without downgrading the residential luxury, amenity and postcode to which they’ve long been accustomed. The downside of downsizing though is the implication of advancing years. The campaign theme, Grow New, turns this perceived negative completely on its head. Instead of a life-stage compromise, a move
to the Grounds of Kew becomes a life-affirming change for the better that celebrates the joyous spirit of one’s inner child.
to the Grounds of Kew becomes a life-affirming change for the better that celebrates the joyous spirit of one’s inner child.
Brand
Brand essence
Campaign photography
Campaign videos
Collateral
Advertising
Website
Display suite
Client Beulah International
Agency Savi Communications
Campaign photography
Video Production Burning House
Agency Savi Communications
Campaign photography
Video Production Burning House
