A SPONTANEOUS VEGAN BRAND FOR EVERYONE
I'm super happy to present you my first dream brand, introducing the new kind of work i will producing from now as multitask designer. I've developed this concept starting from this Alicia lettering to test my skills as an art director, unfolding a single graphic into a whole delicious brand that smells like fruit.
Alicia is a very funny brand that loves typography, so I decided to play with the contrast between the classic Sharpie serif and the Futura bold fonts, ornating with the delicate curves from Brayden Script to personificate this spontaneous ludic mood that continues through the colors palette.
