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Braver, Stronger & Smarter - a Campaign for TJC

Yellow Octopus
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Braver, Stronger & Smarter - a Campaign for TJC
Creative Direction, Graphic Design, Typography
 
"You are braver than you believe, stronger than you seem, smarter than you think"
- A. A. Milne
 
Inspired by these words, Yellow Octopus worked with Temasek Junior College(TJC) to created their inaugural 6year Integrated Programme recruiting campaign to reach out to the brightest students in Singapore grooming them to be our thinkers and leaders of our future. Our Campaign theme revolved around creating students that were "Braver, Stronger & Smarter". The approach was not just to create students who were more confident, with greater strength and more intelligence, but rather one that created courage, care and more societal centric global citizens. This campaign captures the philosophy & values of TJC which is to develop character and not just academic prowess growing holistic contributors of society.
 
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
Education Recruitment campaign singapore Temasek Junior College publicity postcards posters t-shirts yolo YellowOctopus
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Braver, Stronger & Smarter - a Campaign for TJC
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Singapore, Singapore

Braver, Stronger & Smarter - a Campaign for TJC

Temasek Junior College Marketing Campaign 2012 "You are braver than you believe, stronger than you seem, smarter than you think" A. A. Milne In Read More

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