Let Your Love Grow – New Product Launch
The challenge was to create introductory marketing materials for a new product that required sensitivity and audience education. A soft, natural approach was instilled in the brand standards to show respect for the target audiences, and underscore the eco-friendly benefits. Deliverables featured here are a banner stand trio, large format brochure, and trade journal ad. The largest project was the e-commerce website. I delivered the UI design and worked as a team with their web developer.
The challenge was to create introductory marketing materials for a new product that required sensitivity and audience education. A soft, natural approach was instilled in the brand standards to show respect for the target audiences, and underscore the eco-friendly benefits. Deliverables featured here are a banner stand trio, large format brochure, e-commerce website UI design, and trade journal ad.
Lana Cooper | lanacooper.design@gmail.com
