A conceptual proposal for a Portuguese Sports Channel. This project is focused mostly on the experience in cross platform adjusting the content and feature set accordingly to maximize the viewing experience, access to all necessary information and up-sell premium packages. All sports, as its fans, have different needs and requirements and the goal was to achieve a simple and intuitive interface that could surprise, engage and interact with its users with some new features made for each every specific need and device. The following content is in Portuguese as it was the required language.