RYU makes fantastic gear for crossfit training, but before that they were all about the MMA. They even sponsored rising super star Jon Fitch, featured in the images, and he got knocked out in the first fight.

I remember saying to everyone that he's the perfect choice as a RYU sponsorship candidate. Fitch had never been knocked out at that time. He'd only been knocked down once. His brand, like RYU, was durability.

We worked on this with the team at Rival Schools, lead by Roy Husada.