We created the new visual identity system applied to all the wines bottles (labels and capsule) and secondary packs from Les Vignerons de Buzet, in order to foster and establish a consistent brand architecture, while transmiting the brand values and its committed positioning.

The company will now have a unique capsule for all its bottles and a unique format of ecodesigned labels (choice of paper, colours, inks, printing and labeling techniques). The evolved brand name - which includes now the word "Nous" ("We" in French) - appears on the capsule like a starting or ending sentence of a manifesto, and the new VB symbol will be placed on the upper part of all the products labels.

Packaging range is now consistent: while keeping the unique identity of each product, consumers can now easily identify that the different wines come from the same commited vineyard.