Initial logo concepts and Final logo design:

Concept for folder to hold the label products:

Final booklet

Artwork for booklet:

Envelope concept:

Easter egg:

Eggs in the nest hatch when the envelope is ripped open.

Envelope artwork:

Website design:

This comp uses placeholder text and imagery. Style guide was set up before the rest of the pages.

Mini cart icon:

Cart is sleeping when there are no products in it and wakes up when a product is added.

Catalogue design and all product photography for website:

I did this photography after the entire site design was coded.

Product customization:

Images and text in these comps are placeholders.

Feature icons:

Design selector:

This comp uses placeholder images and text.

Design templates for all products:

PSD and Ai templates and actions setup for other designers to use. Also created the following designs to work as a style guide for future designs.

Purchase process:

All text and images are place holders. 

Error graphic:

Email design:

Newsletter and receipt concepts.