Sankhalina Nath's profile

The Pump House Brand Identity

Sankhalina Nath
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brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


The Pump House Brand Identity
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Design & Creative Direction / Sankhalina Nath
Photography / Aakash Kedia
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brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


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The Visual Identity System

The Pump House identity has been designed as a modular system comprising of a defined set of variables. The brand is primarily designed in English complemented by Kannada as a second language.


This helps The Pump House extend its branding across collaterals, spanning from the tiniest food flags to ginormous signages, from print production variations to screen-based visual assets and most importantly from brand identification to brand communication across materials, platforms, spaces and concepts.

The system is made of 4 primary logo lockups (2 in each language), 5 secondary logo lockups, 4 secondary brand marks, 4 tagline lockups, 1 origin statement, 5 beer badges and 5 graphic devices (1 brand pattern, 1 framing element and 3 outlined brand marks).

This is supplemented by a primary and a secondary colour palette as well as a primary and secondary font family with three display typefaces.

This may seem like a lot but the whole system is designed to pair deliciously with each other in different permutation and combination, just like maybe their bitter TPH India Pale Ale pairs with their Teriyaki Braised Pork Bao.


brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


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Primary & Secondary Logo Lockups


brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


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Secondary Brand marks



brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


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Colour Palette



brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


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Font Palette


brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


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The Beers



brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


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Tagline & Origin Statement



brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


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Graphic Devices
(Brand Pattern, Framing Element & Outlined Marks)


brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity


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Type & Marks on Imagery


brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
brewery microbrewey beer restaurant craftbeer Brewpub bar restaurantdesign visual language brand identity
The Pump House Brand Identity
Published:
Sankhalina Nath's profile

Owner

Sankhalina Nath's profile
Bangalore, India

The Pump House Brand Identity

The Pump House is a brewery and restaurant in Bangalore. I conceptualised the brand positioning and visual identity of the brand to be extended t Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives