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Objective
Rebrand Xiamen Airlines to promote its professional services and increase its presence in the global marketplace.
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Approach
Xiamen Airlines is a Chinese passenger airline, established in Xiamen, Fujian Province in 1984. The project was a redesign of their current brand and application system. The spirit of Xiamen Airlines is embodied in a local mascot, the crane, as the symbol of the brand. I continued to use the crane, but redesigned its shape and used a different color palette to show an energetic brand that represents the local Chinese culture and makes the brand more approachable.
Brand Guideline Link: https://issuu.com/xiaojia/docs/final_brand_guideline_publish
