致親 to my dear
2017 | Art Direction, Graphic Design | Final Year Project
‘to my dear’ is a campaign designed for Caritas
Hong Kong Family Service to encourage young adult’s family relationship maintaining behaviour.
The concept is to remind young adults the importance of maintaining relationship with family through
Hong Kong Family Service to encourage young adult’s family relationship maintaining behaviour.
The concept is to remind young adults the importance of maintaining relationship with family through
inviting them to initiate a date with a family member.
Solely being sincere is not enough to maintain a relationship. Expressing love to family members correctly
is the key to maintain and enhance family relationship. Different from casually having dinner at home with
the family, a dinner out with a particular family member ensures the attention for each other and the intimate
atmosphere allows young adults to express their feelings thoroughly.
