Lipton Sustainable Living Campaign - Give Waste A New Mission
The Brief - Create a positive social or environmental impact utilising the power of a Unilever brand focusing on reducing environmental impact.
My answer was to create an awareness campaign that encourages a change in the way people think about and use waste. The campaign would allow consumers to find new fun, money saving and innovative ways to recycle and upcycle waste through the creation and sharing of real ideas virally.
The video is a preliminary advert to kick off the campaign suggesting uses for the used tea bag.
Thankyou to George Anckorn and Simon Allinson for the sound work
Below are a few pages from the pitch.
