Gemr Guest User Flow (Web application)
Gemr is a social platform where collectors of all varieties can share their thoughts and collections by making posts to share with one another in various clubs and feeds.
The goal of this project was to design a flow to better capture users who come into the app without first creating an account. We've noticed that a lot of guest users come into the platform and spend a lot of time browsing our clubs without converting. The goal of this flow is to help convert those users as they are scrolling using a scroll depth based pop up CTA that prompts them to either sign up or convert. We've seen success with this in other parts of the website as well which is what led us to this decision.
Gemr is a social platform where collectors of all varieties can share their thoughts and collections by making posts to share with one another in various clubs and feeds.
The goal of this project was to design a flow to better capture users who come into the app without first creating an account. We've noticed that a lot of guest users come into the platform and spend a lot of time browsing our clubs without converting. The goal of this flow is to help convert those users as they are scrolling using a scroll depth based pop up CTA that prompts them to either sign up or convert. We've seen success with this in other parts of the website as well which is what led us to this decision.
