Fiorelli Press ORIGAMI Piece SS16.
A bespoke press piece to engage with press, while marketing the new Fiorelli SS16 collection. Each press piece was sealed liked a letter with a Fiorelli logo.The design is inspired by origami and was meant to connect the user with the brand by revealing the brand message in several stages.
Client
TLG Brands, Fiorelli. Forelli is a handbag brand that markets fashionable, affordable and functional accessories.
Objective
Conceptualise and design an engaging press piece for the launch of the Spring Summer 2016 collection. Develop a printed material representing the brand and encouraging the receiver to take an interest in the new collection offerings.
TLG Brands, Fiorelli. Forelli is a handbag brand that markets fashionable, affordable and functional accessories.
Objective
Conceptualise and design an engaging press piece for the launch of the Spring Summer 2016 collection. Develop a printed material representing the brand and encouraging the receiver to take an interest in the new collection offerings.
The Idea
Simplification of messaging, looking to maximise the visual standout of the product photography.
Simplification of messaging, looking to maximise the visual standout of the product photography.
Creating an interactive press piece that adds user experience as well as educating the user about the new collection, Utilising trends of wood background and core SS15 colour routes.
Solution
Creating an origami inspired pied that opens out to reveal core Fiorelli marketing messaging.
To be open this piece requires a transparent branded sticker seal to be broken.
stage 1 - opening to page 1
stage 2 - opening to full product spread
Image collateral shot by in house Fiorelli photography team.
