Scope: Personal Project, Logo Design, Knockoff
Year: 2016
presume verb
pre·sume | \ pri-ˈzüm \
verb (used with object), pre·sumed, pre·sum·ing.
1. to take for granted, assume, or suppose:
I presume you're tired after your drive.
2. Law. to assume as true in the absence of proof to the contrary.
3. to undertake with unwarrantable boldness.
4. to undertake (to do something) without right or permission:
to presume to speak for another.
verb (used without object), pre·sumed, pre·sum·ing.
5. to take something for granted; suppose.
6. to act or proceed with unwarrantable or impertinent boldness.
pre·sume | \ pri-ˈzüm \
verb (used with object), pre·sumed, pre·sum·ing.
1. to take for granted, assume, or suppose:
I presume you're tired after your drive.
2. Law. to assume as true in the absence of proof to the contrary.
3. to undertake with unwarrantable boldness.
4. to undertake (to do something) without right or permission:
to presume to speak for another.
verb (used without object), pre·sumed, pre·sum·ing.
5. to take something for granted; suppose.
6. to act or proceed with unwarrantable or impertinent boldness.
Based on famous skateboarding clothing brand Supreme, I clearly wanted to play with words and meanings. The anagram of Supreme is Presume and it sounded so fitting with ROTW non-american view. Plus: I really loved the idea of knocking off the Masters of Knockoffs!
