DNAD Design Competition

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Rexona is an Australian Antiperspernt Brand, also known as Sure in the UK. Their drive is to get people up and moving as they believe the more you move, the more you live. And the more you move, the more Rexona works. The brief for this design problem was to encourage people between 16-25 to start dancing. In an age where most young adults spend most of their time on their phones, fitness and health is becoming a major problem.

I created a dance experience placed in locations around the country where people are typically still including bus shelters and lifts in the aim to create infectious party atmospheres to celebrate even the boring moments in life!

Rexown it is a social media campaign communicating to 16-21 year olds. With bright colourful content displaying Rexown it locations, images of the public Rexowning it and our limited edition antiperspirant bottle designs.