The Hello Brooklyn Anthem Video is the centerpiece of our grassroots marketing campaign and lived as a standalone showpiece on brooklynnets.com, welcoming anyone visiting the team’s new website on the day of its launch. Brooklyn is as much a character in this story as are the Nets. It is the heart of New York and the soul of the new brand. This video is driven as a journey through time, the story of Brooklyn and the Nets and their unified destiny. Authentic in tone, unpretentious in its approach, and with a little Brooklyn attitude to get across its message, the video achieved its goal as the perfect introduction to the franchise’s new legacy.

See the whole campaign.​​​​​​​