Azione is a British cycling brand based in Newcastle-Upon-Tyne, with more than a touch of Italian style. Azione is a group of keen racers, mechanics and designers, building bikes for customers looking for something unique.

High-end Carbon fibre racing race bikes are experiencing a tenacious popularity in today’s cycling market. Carbon fibre has a very high strength-to-weight ratio and is an extremely rigid material. 

Clean and sharp product photography highlighting the aerodynamic frame up close, paired with clear graphics of the brand, name and Virgin Money Cyclone Event stamp was all this advertisement required.

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