Overview
This course is an exploration of the relationships among people, places, and the visual objects and information they use. Attention will be on the different roles of the designer as observer, empathizer, communicator and experience builder. Introduction to information design processes and procedures of understanding by ordering data into useful and persuasive information tools and experiences. Various methodologies will be explored for visualizing information for clarity, resonance, and editorial voice with special attention to the relationships among audience and context in the creation of meaning.
Specifically we will explore:
• Defining communication problems by understanding audience and context
• Applying creative problem solving processes
• Constructing visual narrative(s)/messages for specific communication goals
• Using visual organization structures + principles
• Developing critical thinking
• Reflecting on the graphic design profession, its practice and role(s) in society
• Utilizing technology efficiently and appropriately
• Applying creative problem solving processes
• Constructing visual narrative(s)/messages for specific communication goals
• Using visual organization structures + principles
• Developing critical thinking
• Reflecting on the graphic design profession, its practice and role(s) in society
• Utilizing technology efficiently and appropriately
Opportunity:
A chance for progress or advancement. Herbert Simon, in the Sciences of the Artificial has defined “design” as the “transformation of existing conditions into preferred ones”. Designing is always linked to an improved future.
Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments
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There’s an App for that. If one of your closest friends or relatives could have any one thing to improve their life (on any scale) what would it be? This mobile device "app" could be for pure “fun” or for practicality, big or small, bucket list or everyday minutiae, but it needs to be life altering in some way. Name your app, determine the best platform for your app (phone or tablet) and create a prototype that gives us proof of the concept.
