The objective of this project was to create an original movie campaign for a brand new film.
The Gimmick is a psychological thriller film about an orphan who finds out that the orphanage he resides in is actually an experimentation centre. It is based on a short story I wrote for another assignment.
My experiences with psychological thrillers is that they usually don’t have a lot of publicity, except for the occasional posters near cinemas and trailers screened in the cinemas themselves. Thus, I thought perhaps giving out some postcards could add to the promotional value of the movie as it might encourage people to buy tickets in order to collect the postcards.
A lot of people travel by train and bus, thus it would definitely be good publicity to place posters and banners around these areas, so that people can take a look while they wait.
