Through consultancy, Seventh Inc. identified the need of a different communicational strategy and Dream a Dream’s desire to stand out as a movement rather than an organization. We worked on translating that into visuals. Through brushes, colorful imagery and bold typography we digged into the concept of “changing the script”.

We also worked on the information structure of the site. There were two important goals: one to explain the urgency of the Life Skills matter, and the other to attract donations and volunteers. For that, transparency is a must. We worked on designing easy-to-understand charts and on making a clean navigation for users to find all the relevant information.

Dream a Dream focuses on youth and celebrates the uniqueness of young people. There are no judgements passed by, and the mantra is that “every dream is possible”.

With a Child Centric approach, Dream a Dream programmes are designed to teach kids the life skills, abilities for adaptive and positive behaviour, that will enable them to deal effectively with the demands and challenges of everyday life.

Being this the key focus of Dream a Dream, kids needed to be a key factor of the website too by telling people their stories of change.