When new students arrive at the University of Salford, they are welcomed with a large scale event, which typically takes place in September at the beginning of the academic year. I was responsible for the design and production of all on and offline promotional materials, outsourcing to external agencies where necessary, and managing in-house development. I created a series of animated digital displays that ran on a loop across ten plasma screens in the main welcome marquee, alongside a campaign microsite and social media.