BIG ON CRUNCH
HUGE ON TASTE
HUGE ON TASTE
KETTLE FOODS - 2018
RELAUNCH OF KETTLE RIDGE CUT
Having come and gone several times since initial launch Kettle wanted to relaunch their range of Ridge Cut potato chips with bigger, bolder seasonings and differentiate from their core range.
Their challenge in their packaging brief was to retain all the simple ‘Kettleness’ of their core range whilst clearly communicating the bold flavours and ridge cut format.
Before relaunching the new range of seasonings, an initial relaunch of a sole SKU, Flame Grilled Steak, laid the groundwork for the new look Kettle Ridge.
Production of final artwork, channels and separations.
SPRINGETTS BRAND DESIGN CONSULTANTS. ROLE: DESIGN DIRECTOR, ACCOUNT MANAGER & ARTWORKER
SPRINGETTS TEAM CREDITS: EMILY WALLIS - SENIOR DESIGNER & MAX OSTLER - DESIGNER
