IBM Insight 2010 Event
Identity and event promotional materials for IBM Insight 2010.
Identity and event promotional materials for IBM Insight 2010.
Insight 2010 is an IBM event designed to help businesses look deeper into information to discover new intelligence. For the identity, we used a QR code as our starting point. Across the event collateral, functioning QR codes allowed users to unlock additional information – thereby putting the essence of Insight 2010 into action.