Trill Sammy 360° World
powered by Beaumonde Studio
Our goal with this project was to create an album art design that would help Trill Sammy's debut release stand out online. We wanted to create something that fans could access from their phones without having to do anything extra.
So we built a website that houses Trill Sammy's virtual world where fans can dive directly into his album cover.
This is the first 360° album cover ever designed!
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We launched this project in collaboration with ScoreMore Shows and Interscope Records, creating the unique content, designing the 360° interactive website, and building the distribution strategy that would get this branded digital experience onto the phones of fans on every social/web platform.
Click and drag to explore! Or if you're on mobile you can swipe with your thumb / move your phone to explore.
To date, this project has an engagement rate of ~18% and over 20,000 website views.
The official album art is shared below.
Fans can also access the project natively on Youtube and Facebook. The Facebook 360 includes a guided element that automatically orients the viewer to the best parts of the 360 space if they don't initially interact with the 360 video.
