Project assignment to redesign Martingale's print advertising look and feel to reflect new
brand and color scheme, and to make the most effective use of ad space.
First sample below is of the old look and feel of ads by Martingale.
Old style
1st new format of ads
Ad appeared in American Patchwork & Quilting and received an award for excellence in advertising from the publication
Version 2: cleaned up with fewer images and books
Version 3: changed format to 1/2 page ad to save money
Cleaned up with just one project photo
Version 4: Fewer books but add one project photo
Final version: cleaned up from version 3 but is more clear about which book the project shown is from
Ad for alternative magazine with different trim size and audience
