The Wilder Hotel
Vision Hospitality Group is known for going above-and-beyond with their hospitality, service and innovation. So when they chose Louisville to step into the boutique hotel market, we were happy to have the chance to tell the stories of our city.
Our charge was to capture Louisville’s essence in this five story, 50-room historic building. And not the cliche bourbon barrels or Derby horses, but what it actually feels like to live in this historic city with the warm souls and innovative spirit that started it all to begin with.
Our charge was to capture Louisville’s essence in this five story, 50-room historic building. And not the cliche bourbon barrels or Derby horses, but what it actually feels like to live in this historic city with the warm souls and innovative spirit that started it all to begin with.
The hotel name Wilder was derived from a well-known pharmacist who commissioned the building in 1883 and concocted medicinal bourbon bitters during his active years. Our plan for execution that was direct, apparent and layered in every element. We created one-of-a-kind hand drawn illustrations pulling from nature and themes unique to the state. Typography and lockups are reminiscent of mixed type styles from the late 1800s.
Our color palette pulls from the shades of green from the Waterfront Park that line the river just a block north of the hotel building. We wanted the experience of city streets to hotel sheets to feel seamless in every way. Ultimately, we wanted to convey a feeling of craft and detail that reflected the same care and attention guests would come to expect in the service.
Our color palette pulls from the shades of green from the Waterfront Park that line the river just a block north of the hotel building. We wanted the experience of city streets to hotel sheets to feel seamless in every way. Ultimately, we wanted to convey a feeling of craft and detail that reflected the same care and attention guests would come to expect in the service.
