Louisville Collegiate School
Louisville Collegiate School has been rooted in Louisville’s educational landscape for over 100 years. Through stakeholder meetings, we discovered that their story was being told for them, rather than by them, and it was not always accurate.
It became clear that the brand refresh goal was to take back control of Collegiate’s messaging and accurately reflect their unique educational value by unfolding a narrative of Collegiate’s traditional, yet innovative story throughout their website and marketing collateral.
