Canadian Women in Private Equity (CWPE) is a committee that promotes the entry, advancement, development and retention of women in private equity. The committee provides a forum for women in private equity to network, make business connections, and exchange business ideas, knowledge and opinions.
The new visual identity reimagines the maple leaf icon from the previous logo while updating the colour palette and typography. This visual language extends to all brand touchpoints, including stationery, event materials and social channels.
client: Canadian Venture Capital and Private Equity Association
creative director: Caitlin Harel
