The launch and publishing of a Wall Street investor magazine.
During a prototypical napkin-scribbling meeting at Starbucks in the summer of 2003. David Willson was contracted to help establish the publishing division of ValueRich, Inc. in West Palm Beach, Florida, and launch magazine.
Every issue of ValueRich magazine included the entrepreneurial stories of small- and micro-cap public companies.
ValueRich magazine also had a section profiling small- and micro-cap public companies that were looking for investors, partners or other resources
ValueRich magazine also featured bespoke products, adventure travel and other unique lifestyle content to an affluent readership of passionate and energetic of entrepreneurs and investors.
i.Want.1 was a special section filled only with products that would make you say "I want one!"
n.Motion was a special section that featured exciting and luxurious cars, boats and aircraft.
x.Peditions was a special section featuring unique and adventurous travel opportunities.
n.Spiration was a special section devoted to the arts, often featuring a new book, music, film or exhibit.
a.Taste was a recurring feature for the epicurean reader.
ValueRich magazine lifestyle content offered an opportunity for cross promotional editorial with sponsors of the ValueRich Small-cap Financial Expo events held in major cities several times a year.
ValueRich magazine ceased print publication at the end of the calendar year in 2007, at which time David Willson left the company. He operates a design and illustration studio in Jupiter, Florida. He is also an editorial cartoonist and columnist for the Palm Beach Daily News, in Palm Beach, Florida.
