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adidas Annual Report Redesign

Susan Tang
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2017 adidas Annual Report Covers
adidas Annual Report Redesign
Editorial Design & Typography 
The 2017 adidas Annual Report Redesign is to condense large amount of information and maintain the brand identity through my interpretation. Inspired by the iconic adidas's three stripes, I incorporated their stripes as a key design element for the annual report. 

THE PURPOSE
The goal is to create an annual report that connects with the brand through typography, hierarchy, and colours.​​​​​​​ Throughout this project, I have learnt technical skills such as setting up typography and creating charts within Adobe InDesign. 
adidas - Table Of Contents and Report Introduction Spread
adidas - From The CEO and Corporate Strategy & Values
adidas - 2017 Timeline of adidas's Highlights
adidas - The Target, Results, Outlook and 2017 Financial Highlights
adidas - Business Performance and Conclusion
adidas - Vector illustrations of adidas Originals Super Star in white/black stripes
Photo Credits to adidas, Unsplash, and Urban Outfitters 
adidas Annual Report Redesign
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Susan Tang's profile
Toronto, Ontario, Canada

adidas Annual Report Redesign

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