Sauza was looking to make a splash with Sauza Blue Tequila, but just needed the right ingredients.  So we created “Make It with a Fireman,” a web video aimed at  women that offers a delicious twist on the classic margarita. The video was more than a success with over 10 million views and recognition from AdAge as one of the 20 most watched ads of 2012. For 2013, we kept the momentum going with a hot, impossibly perfect lifeguard.