61st Annual Grammy Awards

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Promo for 61st Grammy Awards on Vh1

Concept, 2D Animation, Editing: Mahan J Dutta
3D Animation: Nisarg Mehta
Online: Joginder Singh Varna

Grammy is the most prestigious platform in music industry and across all the genre of music. Therefore, the idea was to talk about the definition of music and core philosophy behind the award itself.

This year Hip-hop had a major influence among all the Grammy nominations. Therefore, we wanted to juxtapose the street-style, edgy, graffiti visuals inspired by Hip-hop music against a pristine hall with a grand piano. In terms of animation, we combined highly glossy 3D with rough 2D hand-drawn style to create the medium relevant to the message.