Dan Beaumont's profile

PRINCES - REPOSITIONING & REBRANDING

PRINCES & PROUD
PRINCES GROUP - 2018
REBRANDING PRINCES of LIVERPOOL
Princes had a loyal following and plenty of heritage and nostalgia but it had become stuck in the past leaving the trade and consumers both asking ‘why Princes?’.

This rebrand needed to re-connect with consumers and make the brand ‘Princes & Proud’ once again.
Existing branding, summer 2018.
YOUR NIGHT IN SHINING ARMOUR (WELL, ALUMINIUM)
Whenever hunger strikes or time is of the essence, we’re here to save the day.
PERFECTLY PRESERVED
Our good old cans are today’s answer to sustainability, recyclability and food waste.
Food for thought!
SPRINGETTS BRAND DESIGN CONSULTANTS (PITCH). ROLE: DESIGNER & DESIGN DIRECTOR
SPRINGETTS TEAM CREDITS: ROB WILDE 
PRINCES - REPOSITIONING & REBRANDING
Published: