THE PINNACLE OF TIME
TIME PRODUCTS / ACCURIST - 2017
LUXURY SUB-BRAND CREATION FOR ACCURIST
Development of a sub-brand for Accurist, to launch a range of ‘signature’ watches finished with the highest standard of materials and craftsmanship.
The new name and identity needed to be suggestive of the luxury spec watches, adding value and deluxe personality to the range whilst being abstract enough not to over promise and feel from within Accurist's masterbrand philosophy.
SPRINGETTS BRAND DESIGN CONSULTANTS. ROLE: DESIGNER, DESIGN DIRECTOR & ACCOUNT MANAGER
