The Wild Butter Co.
A packaging and brand identity concept for a tiger nut plant-based butter that resembles "real" dairy butter. The butters come in four different flavours – plain, smoked, vanilla and chai – and are both nut and gluten-free (tiger nuts are tubers, not nuts).
The clean, simple, and austere design aesthetics aims to target the high-end market while also helping the brand to stand out from its competitors, who generally rely heavily on the use of ornaments and multiple typefaces in their packaging.
The Wild Butter Co. is a personal project with no commercial intent.
