But why, you might ask. We answer, why not? An Idea can’t be bad if it makes you happy. From this frame of mind, and idea of Valio Jäätelöfabriikki was born. The holistic approach to branding from package design to marketing communication was designed to make Valio Jäätelöfabriikki
The Ice Cream, that makes Finnish Ice Cream lovers happy and surprised.
