Playtex Products

Problem: All the women in ads are older teens, which leaves out first time users, who are more likely to try new tampons.

Solution: Target younger girls. Persuade first time users that this will be their first and only tampon they’ll ever need.

Old Copy: Play On

New Copy: “Life is Competitive. With Playtex Sport Tampons, There’s No Competition.”

     My vision is to create a billboard advertisement   to show young girls who are not afraid to use tampons while playing their favorite sports in school.