The word Nuvola means cloud in Italian. The name was chosen to represent the softness of the brand's gelatos. 

The logo was developed to represent the cloud and the gelato at the same time, while using the company's name, or inicial letter. The reduced version of the logo plays with the white space of the N, making it look like a waffle cone. 

The idea was to bring this happy, imaginative and sweet experience of having a gelato to the brand.